Post by ryglo739 on Mar 16, 2024 6:15:56 GMT
In just two years, from 2016 to 2018, e-commerce sales grew by 15% worldwide. This significant data is taken from the Nielsen Connected Commerce report , dedicated to investigating the habits of people who increasingly use the web also for shopping. The growth of e-commerce is also being felt in Italy where the categories where the most purchases are made are travel, books, music and fashion . The trend is significant, so much so that even the main social networks are refining their services in this sense. On Facebook we find, for example, the Marketplace and, more recently, a collaboration with PayPal which allows you to make secure purchases directly on Zuckerberg's social network.
Even Instagram is not sitting idly by: in recent months, in fact, new DX Leads features have been launched designed specifically for sellers and to facilitate the purchasing experience directly from the photo to the mailbox. E-commerce is growing: Italians also buy online As many as 95% of consumers who use the internet made at least one online purchase in 2018 . This is the degree of pervasiveness of e-commerce captured by the interesting Nielsen report. A figure in constant growth compared to previous years: +1% from 2017, +2% from 2016. Shifting attention to Italy, we find equally interesting information. Istat has photographed, for example, a growth in the spread of online purchases of 13.6% between July 2017 and July 2018. Consumer demand also corresponds to an increase in companies .
They are 9% more than in 2017, around 17,000 across the country. What is purchased online? If it is true, therefore, that e-commerce is a rapidly growing sector, it is important to understand the purchasing preferences of those who choose online. Traditionally, in fact, non-perishable goods such as travel, books, clothes and accessories were preferred and remain at the top of consumer preferences. However, the 2018 Nielsen Report highlights how more and more consumers are also opting for e-commerce to purchase fresh products . This, however, only in the presence of a certain number of options and quality guarantees. The opportunity to return the goods and receive them as often is, for half of those interviewed, an incentive to experiment.
Even Instagram is not sitting idly by: in recent months, in fact, new DX Leads features have been launched designed specifically for sellers and to facilitate the purchasing experience directly from the photo to the mailbox. E-commerce is growing: Italians also buy online As many as 95% of consumers who use the internet made at least one online purchase in 2018 . This is the degree of pervasiveness of e-commerce captured by the interesting Nielsen report. A figure in constant growth compared to previous years: +1% from 2017, +2% from 2016. Shifting attention to Italy, we find equally interesting information. Istat has photographed, for example, a growth in the spread of online purchases of 13.6% between July 2017 and July 2018. Consumer demand also corresponds to an increase in companies .
They are 9% more than in 2017, around 17,000 across the country. What is purchased online? If it is true, therefore, that e-commerce is a rapidly growing sector, it is important to understand the purchasing preferences of those who choose online. Traditionally, in fact, non-perishable goods such as travel, books, clothes and accessories were preferred and remain at the top of consumer preferences. However, the 2018 Nielsen Report highlights how more and more consumers are also opting for e-commerce to purchase fresh products . This, however, only in the presence of a certain number of options and quality guarantees. The opportunity to return the goods and receive them as often is, for half of those interviewed, an incentive to experiment.