Post by account_disabled on Mar 7, 2024 6:12:21 GMT
Marketing through content, focusing on attracting users and creating a fruitful and lasting relationship with them that leads them to take an action: if we had to summarize what content marketing is , we could actually say this. But the world of content marketing is actually much larger and, from year to year, undergoes evolutions , or rather experiences trends that take it now in one direction, now in another. And this is because it is an activity that today involves more and more companies. Suffice it to say that, as emerged from KPMG research , following the Covid-19 pandemic, 47% of Italian consumers admit, in no uncertain terms, that they appreciate that brands share their same values .
Just as, according to Marketo research dated 2020, companies Germany Phone Number that use inbound marketing techniques - for which the content part is fundamental - to strengthen relationships with their potential customers have 50% more sales . What is content marketing and why is it important Before seeing the trends to keep an eye on, it must be said that content marketing is taking on an increasingly important role in Italy too. And this is because using strategies and techniques to obtain certain results and doing so through content has become increasingly effective. It is enough to see that now a large part of Italian companies, whether they work for business or consumer clients, have a company blog which is based on an editorial plan and editorial calendar of contents linked both to the product but also (and often above all) to everything that revolves around the product.
Content that aims to lead to a conversion and obviously monetize, but at the same time inform. Content marketing, from this perspective, is also very effective for self-employed professionals or freelancers, because in their case too it helps them to make themselves known and to be with their website, blog or social media, where possible customers are making research and ask for answers. Let's now see what trends to keep an eye on. Diversity and Inclusion also in the contents Attention to diversity and inclusion is a trending topic in practically every sector: work, politics, economics, etc. This is why it is also of interest to those who produce content because there are those who search for information on the subject on the web.
Just as, according to Marketo research dated 2020, companies Germany Phone Number that use inbound marketing techniques - for which the content part is fundamental - to strengthen relationships with their potential customers have 50% more sales . What is content marketing and why is it important Before seeing the trends to keep an eye on, it must be said that content marketing is taking on an increasingly important role in Italy too. And this is because using strategies and techniques to obtain certain results and doing so through content has become increasingly effective. It is enough to see that now a large part of Italian companies, whether they work for business or consumer clients, have a company blog which is based on an editorial plan and editorial calendar of contents linked both to the product but also (and often above all) to everything that revolves around the product.
Content that aims to lead to a conversion and obviously monetize, but at the same time inform. Content marketing, from this perspective, is also very effective for self-employed professionals or freelancers, because in their case too it helps them to make themselves known and to be with their website, blog or social media, where possible customers are making research and ask for answers. Let's now see what trends to keep an eye on. Diversity and Inclusion also in the contents Attention to diversity and inclusion is a trending topic in practically every sector: work, politics, economics, etc. This is why it is also of interest to those who produce content because there are those who search for information on the subject on the web.