Post by sarkerraihan on Feb 27, 2024 10:26:38 GMT
Like every year, We Are Social in collaboration with Hootsuite has published a detailed analysis on growing trends regarding the internet and social platforms. The full report offers both a local and global overview of online behaviors and new technologies in use in order to help professionals and companies create targeted strategies dictated by new growing trends. In this article we will focus attention on the Italian digital landscape . INTERNET According to the Global digital report, approximately 83.7% of Italians use the internet with a time spent online of approximately 6 hours and 22 minutes , an increase of 2.2% compared to 2020. 97% of Italian internet users connect to the internet via smartphone, which becomes the primary device for accessing the internet, while only 3 out of 4 people use computers or desktops.
One of the most interesting data is how Italians spend Paraguay Mobile Number List their time online : 1 in 4 people listen to podcasts; 4 out of 5 people dedicate themselves to gaming; 93% of users watch videos online; 63% of Italians search for information online; 53.6% watch films and TV series; 46.4% use the internet to search for companies and products; 46.3% listen to music in streaming; In this scenario, it is interesting to note how podcasts, video and music streaming and gaming are increasingly making their way into our lives. SOCIAL MEDIA In Italy, 67.9% use social media , approximately 13% more than in 2020, with a spending time of approximately 2 hours and 25 minutes per day . Among the most used platforms emerge YouTube with a percentage of 85.3%, WhatsApp with 85.2%, Facebook with 80.4%, followed by Instagram 67%, Messenger 55.9% and 32% 8% of Twitter. The data on new social media are very interesting : the growth of Tik Tok among young people and companies and the increase in Telegram which enters the most used social networks for the first time.
Among the news on Social Media, the growth of senior users on Facebook should not be underestimated : in 2020 a quarter of new members were over 65, almost double compared to other platforms. E-COMMERCE Thanks to the lockdown, an interesting data emerges in Italy regarding online sales: around 7 out of 10 Italians have a shopping app installed on their smartphone and around 33 million euros were spent on online transactions, with a growth percentage of 24%. %. Among the innovations in the world of e-commerce is the growth of Internet users in their fifties and sixties, who have the same percentage of purchases as the very young: approximately 81% of users between 25 and 34 years of age have purchased at least 1 product online and almost the same percentage of users aged 55 to 64 did the same.
One of the most interesting data is how Italians spend Paraguay Mobile Number List their time online : 1 in 4 people listen to podcasts; 4 out of 5 people dedicate themselves to gaming; 93% of users watch videos online; 63% of Italians search for information online; 53.6% watch films and TV series; 46.4% use the internet to search for companies and products; 46.3% listen to music in streaming; In this scenario, it is interesting to note how podcasts, video and music streaming and gaming are increasingly making their way into our lives. SOCIAL MEDIA In Italy, 67.9% use social media , approximately 13% more than in 2020, with a spending time of approximately 2 hours and 25 minutes per day . Among the most used platforms emerge YouTube with a percentage of 85.3%, WhatsApp with 85.2%, Facebook with 80.4%, followed by Instagram 67%, Messenger 55.9% and 32% 8% of Twitter. The data on new social media are very interesting : the growth of Tik Tok among young people and companies and the increase in Telegram which enters the most used social networks for the first time.
Among the news on Social Media, the growth of senior users on Facebook should not be underestimated : in 2020 a quarter of new members were over 65, almost double compared to other platforms. E-COMMERCE Thanks to the lockdown, an interesting data emerges in Italy regarding online sales: around 7 out of 10 Italians have a shopping app installed on their smartphone and around 33 million euros were spent on online transactions, with a growth percentage of 24%. %. Among the innovations in the world of e-commerce is the growth of Internet users in their fifties and sixties, who have the same percentage of purchases as the very young: approximately 81% of users between 25 and 34 years of age have purchased at least 1 product online and almost the same percentage of users aged 55 to 64 did the same.