Post by account_disabled on Feb 19, 2024 8:34:01 GMT
Recommendations A quick survey of Silverpop’s website reveals elements of their value proposition that could better differentiate them in their social bios, including: “We know marketers because we are marketers.” They offer a “return on relationship” by leveraging unique customer behavior to deliver results They empower marketers to create and manage sophisticated campaigns that drive revenue, build brand loyalty and increase ROI. They are trusted by more than 5,000 brands worldwide. Obviously the marketing team at Silverpop has a better understanding of their value proposition than I ever will – but to inspire them to evaluate their social media bios, I’ve drafted .
Social Platform What I’d Say Twitter Marketing automation built by Buy TG Database marketers. Leverage customer behavior across email, mobile and social to increase revenue & loyalty. Join us. (160 characters) Facebook Marketing automation built by marketers, trusted by over 5,000 brands. Leverage customer behavior across email, mobile and social to increase revenue, loyalty & ROI. Find your Return on Relationship. (220 characters – perfect for three favorite tiles) Google+ Leverage customer behavior across channels to increase revenue and loyalty.
(10 words) Although these recommendations leverage best practices, they may not accurately communicate Silverpop’s unique value proposition. My point is that a quick review of your social bios, in comparison to the market, is all you need to inspire positioning changes that result in better differentiation and a great digital elevator pitch. Key Takeaways As the elevator pitch of the digital age social bios are critical expressions of your value proposition and should be reviewed and optimized every 3 months Stay up to date on best practices and visual specifications.
Social Platform What I’d Say Twitter Marketing automation built by Buy TG Database marketers. Leverage customer behavior across email, mobile and social to increase revenue & loyalty. Join us. (160 characters) Facebook Marketing automation built by marketers, trusted by over 5,000 brands. Leverage customer behavior across email, mobile and social to increase revenue, loyalty & ROI. Find your Return on Relationship. (220 characters – perfect for three favorite tiles) Google+ Leverage customer behavior across channels to increase revenue and loyalty.
(10 words) Although these recommendations leverage best practices, they may not accurately communicate Silverpop’s unique value proposition. My point is that a quick review of your social bios, in comparison to the market, is all you need to inspire positioning changes that result in better differentiation and a great digital elevator pitch. Key Takeaways As the elevator pitch of the digital age social bios are critical expressions of your value proposition and should be reviewed and optimized every 3 months Stay up to date on best practices and visual specifications.